How Much Should a Custom logo Cost?
How much will it cost to get a logo created for your business? The correct answer to this question is between nothing up to hundreds of thousands of dollars.
You might generalize and state that you get what you purchase. This statement would be true 70% of the time but you will find definitely many cases where people spend a lot of money and acquire rubbish and cases when people spend only a little and get a genuine branding jewel that actually works wonders for their business. Therefore it is worth putting some thought in to the process of choosing a designer.
Here are a few factors that will get a new price that you pay for a logo.
1) The free model – Do-it-yourself logo design templates are available online for little of cost-free. You can throw something along with some clip-art, customize the name and you’re away laughing. The downside is that you won’t be able to trademark the look and without schooling in good design practice your results is going to be amateurish. Some cheaper logo companies will put something together for you but they will sell the same logo many times over so that you are not getting something original that may be copyrighted. Going for a logo design is the best option because you will have a designer put something unique together that is taylor-made to your company branding needs.
2) Meeting in person – If you go for a local designer you’ll benefit from face to face consultations to discuss the project but this comes at a price. Online logo design firms spend less by avoiding coffee drinking sessions with clients and definately will still understand your preferences from the briefing form that you simply fill out online. Online designers also cut overheads by employed in back offices instead of fancy design studios.
3) Location from the company – Western designers usually learn how to brand western companies much better than foreigners, however there are a few great designers in places such as the Philippines and India who’ll work for much cheaper. The situation here is that if you’re sued for trademark infringement you won’t be able to take legal action against them if they’re outside the US. Local designers will invariably confirm that you will indeed own the rights to your unique logo design.
4) Service level – The more expensive package you go using the more will be included. Take note of how many designers will work on your case, the number of unique initial concepts you’ll be offered and how many chances you’ll have to request small changes (rounds of revisions).
Enquire about the guarantee policy before going ahead and order. Determine if they will offer a complete redraw unless you like the concept or maybe they will refund your hard earned money in the case that you don’t like whatever they present to you.
Delivery time may differ between companies and other factors can affect pricing including the format that you get your files in.